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Fillable Printable Swot Analysis Free

Fillable Printable Swot Analysis Free

Swot Analysis Free

Swot Analysis Free

7791 S. Redwood RdWest Jordan, UT 84088
2011
SWOT ANALYSIS
CHASE BANK
CHASE BANK
7991 S. Redwood Rd.
West Jordan UT 84088

 !"#  
$%$&"&"'
()''*(+',-./(0'%*(+',
123/4('*(%',
1(
5&'
,
,


"!&.2.4
..
6 $$
6$
$
7( 8

3 " (9,
SWOT ANALYSIS
STRENGTHS
Promotions
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 :
1 ?
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1@&
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7&1
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7
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,<1
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.& 
3 
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
<  
 
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 "
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1"


3 ""
:1,
6
6,,6:@<33;1
*8 $
17
3@
3> 7
37
3"!&
.2.?4
31 
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.)@
2.)@4
@"@
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@
* @) &
@
,!:@
3 
@
@
Focus on Customer Service
Discount Programs
Acquired Wachovia
Restructuring based on Customer Reviews
Supports Women's World Health Initiative
Supports United Way of Salt Lake
Donated $50,000 to Salt Lake Center for Science Education
Commitment to Fair Lending
WEAKNESSES
<@1
, 2$4&&'
o  1
o :
o 6;E
o )F
o 61"&"
> " !$2(C/
;F=$7.4
1"5&  2
9,
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 
 $   '
o 3> 
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o <  "
o 6:1*<C;D;:
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:G@1 &&"&@11"
& 
) ""$$
:&$ $&$
$ $
OPPORTUNITIES
Acquire smaller banks
Student Loans
Increase Branches in Utah
Home Loans
Car Loans
Certificate of Deposit (CD's)
Small Business Loans (SBA's)
Credit Cards
ATM's
Home Affordable Refinance Program (HARP)
Threats
Local Utah Banks
Bank of America
Zion’s Bank
Bank of Utah
Key Bank
Wells Fargo Bank
U.S. Bank
Far West Bank
First Utah Bank
American Express Bank
First National Bank
Local Utah Credit Unions
Utah Central Credit Union
Deseret First Credit Union
University Credit Union
Utah First Credit Union
Beehive Credit Union
American United Family of Credit Unions
Associated Federal Employees Credit Union
Pacific Rails Credit Union
Intermountain Credit Union
TransWest Credit Union
RECOMMENDATIONS
The current condition of access into Chase is limited, because of the expansion of the Trax line.
The recommendation would be to re-evaluate the access points as they are now and to be in the
future to conclude a better access system.
The current standing of this location is that Mortgage Loan Officers have to be scheduled. This
creates a difficulty for the customer when they arrive and don’t have an appointment. The
recommendation would be to have Mortgage Loan Officers available during operating hours to
better serve the customer.
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