Fillable Printable Swot Analysis Free

Swot Analysis Free

7791 S. Redwood RdWest Jordan, UT 84088

2011

SWOT ANALYSIS

CHASE BANK

7991 S. Redwood Rd.

West Jordan UT 84088



 !"#  

$%$&"&"'

()''*(+',-./(0'%*(+',

123/4('*(%',

1(

 5&'

 ,

 ,

 

 

 "!&.2.4

 ..

 6 $$

 6$

 $

 7( 8

 

 3 " (9,

SWOT ANALYSIS

STRENGTHS

 Promotions

1:;<=>1

, "

) 1

., 

*8



:$

 :

1 ?

>3""

1@&

17

.AB1

7&1

;"

  )

7

6&6)

1) 

;*C<;11;1

,<1

@

, :

3 $

.& 

3 

>3)



<  

 

>)

 "

&D"&@1

1"





3 ""

:1,

6

6,,6:@<33;1

*8 $

17

3@

3> 7

37

3"!&

.2.?4

31 

721*?4



*?

> *5$:!

, 2>*:,4

>:;*1

@@

.)@

2.)@4

@"@

@)@

@

* @) &

@

,!:@

3 

@

@

 Focus on Customer Service

 Discount Programs

 Acquired Wachovia

 Restructuring based on Customer Reviews

 Supports Women's World Health Initiative

 Supports United Way of Salt Lake

 Donated $50,000 to Salt Lake Center for Science Education

 Commitment to Fair Lending

WEAKNESSES

 <@1

 , 2$4&&'

o  1

o :

o 6;E

o )F

o 61"&"

 > " !$2(C/

;F=$7.4

 1"5&   2

9,

 >& 2"*"4E

 

  $   '

o 3> 

o 

o <  "

o 6:1*<C;D;:

 && $

 :G@1 &&"&@11"

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OPPORTUNITIES

 Acquire smaller banks

 Student Loans

 Increase Branches in Utah

 Home Loans

 Car Loans

 Certificate of Deposit (CD's)

 Small Business Loans (SBA's)

 Credit Cards

 ATM's

 Home Affordable Refinance Program (HARP)

Threats

 Local Utah Banks

 Bank of America

 Zion’s Bank

 Bank of Utah

 Key Bank

 Wells Fargo Bank

 U.S. Bank

 Far West Bank

 First Utah Bank

 American Express Bank

 First National Bank

 Local Utah Credit Unions

 Utah Central Credit Union

 Deseret First Credit Union

 University Credit Union

 Utah First Credit Union

 Beehive Credit Union

 American United Family of Credit Unions

 Associated Federal Employees Credit Union

 Pacific Rails Credit Union

 Intermountain Credit Union

 TransWest Credit Union

RECOMMENDATIONS

The current condition of access into Chase is limited, because of the expansion of the Trax line.

The recommendation would be to re-evaluate the access points as they are now and to be in the

future to conclude a better access system.

The current standing of this location is that Mortgage Loan Officers have to be scheduled. This

creates a difficulty for the customer when they arrive and don’t have an appointment. The

recommendation would be to have Mortgage Loan Officers available during operating hours to

better serve the customer.