Fillable Printable Free Swot Analysis Powerpoint Template

Free Swot Analysis Powerpoint Template

SWOT Analysis

Outcome

To conduct a SWOT analysis on your competitors and on your own organization.

Overview

An important early step in the planning process is to examine the internal and external

environment. A SWOT analysis can help you identify Strengths and Weaknesses, and examine the

Opportunities and Threats you or your competitors may face. Remember, knowledge is power.

Learning more about your competition will help you gain greater insight into the market.

Instructions

Step 1: Complete the SWOT analysis for your competitors and for yourself.

You won’t be able to answer all these questions about your competition, but try to answer as

many as possible. You will want to save a blank copy of this template, as you will use it to

perform SWOT analyses for all your competitors and yourself.

Step 2: In the chart “SWOT Analysis Comparisons,” measure your Strengths, Weaknesses,

Opportunities, and Threats against those of your competitors.

This is where you can begin to document your competitive advantage. It is important to compare

your organization with others in your market. If, for example, a strength is providing high-quality

products, yet everyone in the field produces high-quality products, then it is not a strength. It is a

necessity.

Guidelines

Before carrying out a SWOT analysis, consider the following guidelines:

 Be realistic about strengths and weaknesses. When performing a SWOT analysis on your

business, be neither modest nor overly optimistic.

 Consider answers from the company’s point of view and from the point of view of customers,

vendors, distributors, and others who do business with them.

 Distinguish between where the organization is today and where it could be in the future.

 Note that the SWOT is subjective. No two people will come up with the same SWOT.

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SWOT Analysis (Strengths and Weaknesses)

Strengths Weaknesses

Advantages?

Disadvantages?

Capabilities?

Product – price, value,

quality, innovation?

Resources – assets,

people, expertise?

Financials? Financial

reserves, likely returns?

Cash flow, start-up

cash-drain?

Marketing – reach,

distribution, awareness?

Distribution channels –

continuity, supply chain

robustness?

Timescales, deadlines,

and pressures?

Location and

geographical?

Processes, systems, IT,

communications?

Morale, commitment,

leadership? Cultural,

attitudinal, behavioral?

Management cover,

succession?

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SWOT Analysis (Opportunities and Threats)

Opportunities Threats

Competitors’

vulnerabilities?

Political or legislative

effects?

Industry trends?

Environmental effects?

Seasonality, weather

effects?

Technology

development and

innovation?

New markets, vertical,

horizontal?

Changes in

sociocultural

environment?

Partnerships, agencies,

distribution?

Economy – home,

abroad?

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SWOT Analysis Comparisons

Your Company Competitor A Competitor B

Strengths Strengths Strengths

Weaknesses Weaknesses Weaknesses

Opportunities Opportunities Opportunities

Threats Threats Threats

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