Fillable Printable SWOT Analysis Template for an Organizational Assessment; Marketing, Strategic or Capital Campaign

SWOT Analysis Template for an Organizational Assessment; Marketing, Strategic or Capital Campaign

Strengths Weaknesses

Opportunities

Threats

Criteria examples:

New grants available

Possible partnerships

Demographic trends

Companies looking for cause-

marketing opportunities

Influential connections

Recent good press

Market developments

Industry or lifestyle trends

Technology development and

innovation

Niche target markets

Business and product development

Information and research

Volumes, production, economies

Seasonal, weather influences

Criteria examples:

Mission too broad/narrow

Cashflow/ Financial weakness

Gaps in capabilities/experience of

staff

No public awareness

Poor website

Board inefficiency or indifference

Lack of competitive strength

Reputation, presence and reach

Known vulnerabilities

Competing deadlines and pressures

Effects on core activities, distraction

Morale, commitment, leadership

Accreditations, etc

Processes and systems, etc

Management cover, succession

Criteria examples:

Elimination of funding

Economy - home, abroad

Political turnover

Recent bad press

Demographic trends

Rising costs

Legislative effects

Competitor intentions

Market demand

New technologies, services, ideas

Vital contracts and partners

Sustaining internal capabilities

Obstacles faced

Insurmountable weaknesses

Loss of key staff

Seasonality, weather effects

Criteria examples:

Age of Organization

Tenure of Staff

Staff education/experience

Financial Stability

Transparency

Reputation

Capabilities

Marketing - reach, distribution,

awareness

Innovative aspects

Location and geographical reach

Accreditations, qualifications,

certifications

Processes, systems, IT,

communications

Cultural, attitudinal, behavioural

Management cover, succession

Philosophy and values

SWOT Analysis Template for an Organizational Assessment; Marketing, Strategic or Capital Campaign

State what you are assessing here ____________________________________________________________________________________________________________

Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.