Fillable Printable Project Brief Template - Ithaca College

Project Brief Template - Ithaca College

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PROJECT BRIEF

Introduction:

is project brief is to be used to help formulate a project’s concept, strategy, and means of direction and execution. e purpose is to

determine the goals of a project and how to best formulate the methods of execution in a manner that will be understood clearly by the

desired target audience. Project briefs are intended to: dene strategy, assist in planning, aid in design, and to structure communication.

Project Name: Date:

Client:

Point Person: Who is the one person that is considered the project lead?

In-Hand Date: Shelf Life: Budget:

Approvals Needed: Approvers & stages of approval listed here

Overview/Purpose: Brief (one paragraph or 2-3 bullet points) description of project & goals. What should the project communicate? What single

thought should the audience come away with? What should the tone of the piece be?

Strategic priority: What strategic prioritiy from the institutional and/or unit strategic marketing plans does this project tie to?

Target audiences: Who are we speaking to in this piece? Any specic gender/ethnicity/interest group?

Primary:

Secondary:

Call(s) to Action: What action do you want the audience to take? (Ex. Register for an event, click a specic link, etc.)

Deliverables: Intended Use/Medium/Format (Banners, trifold, email, web, social media, etc.)

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PROJECT BRIEF • PAGE TWO

Potential barriers/concerns: Cultural sensitivities, legal considerations, etc.

Assets: Please include only overview information for this project(s). Production details such as size, quantity, account numbers, ink/stock

selections should all be included in the Active Collab milestone, not in this document. For example: "photos provided by client, see Active Collab ticket X"

etc. Include Active Collab links whenever possible. Pre-selected images, colors, design elements, b-roll video, content, previous versions, etc.

Additional comments: Use this section to elaborate or provide additional information that is key to the project such as: maximum hours allotted,

creative direction for photo shoots (location, photographer assigned to project, photographer and/or subject contact information, props or special equipment

needs), student worker information (will this project include student workers? If so, are specic details related to this aspect of the assignment?).

Project brief completed by: Name and contact information for person lling out this form in case questions arise or additional information is needed.

Name: Email:

Phone: