Sample Business Plan

BUSINESS PLAN

for

____________________

submitted by

______________________

Address_____________________

Phone_______________________

Date_____________________

Table of Contents

I. Name of Business

II. Ownership of Business

III. Information on the Business

a. Type of Business and Products & Service

1. Mission Statement

b. History of Business

c. Location and Hours of Operation

d. Revenues and Accounting

e. Inventory and Supplies

f. Legal

g. Current Proposal

IV. Market Analysis

V. Marketing Strategy

a. Advertising

b. Promotion

c. Sales Strategy

VI. Management Plan

a. Management

b. Employees

VII. Financial Analysis

a. Basis

b. Assumptions

c. Detailed financial information

VIII. Other

I. Name of the Business

Sample: The business will be known as "ABC Child Care".

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II. Ownership of the Business

Sample: The business will be formed as a Texas corporation with two

stockholders: Mary Smith and Jane Wood. Each stockholder will own 50% of the issued

stocks and equal to their individual paid-in capital. The formal charter and agreement

will be in accordance with the laws of the State of Texas and will be drawn up by an

attorney (name).

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III. Information on the Business

a. Type of Business and Products or Service

Sample: The purpose of the business is a child care center that will provide

services to the Anytown residential, commercial, and industrial community located

within a three-mile radius of the proposed center location.

Mission Statement:

§ To provide quality child care services to the ever expanding residential area

surrounding Main Street, Anytown. ABC Child Care focuses on providing

full services with an emphasis on convenient hours, as well as, educational

and social skills development.

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Mission Statement:

§ _____________________________________________________________________

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§ _____________________________________________________________________

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§ _____________________________________________________________________

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b. History of the Business

Sample: As a start-up business, there is no history as such. Both owners have

experience dealing with children of all ages. Mrs. Smith has more than 25 years of

teaching experience in public and private schools. Mrs. Wood has several years of

experience in the child supervision and events organization gained from Girl Scout

activities, teaching Sunday School classes, as well as raising four children.

Additionally, Mrs. Wood, who will manage the administrative duties of the center, has

over 10 years of administrative experience.

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c. Location and Hours of Operation

Sample: The proposed business location will be at 1100 Main Street, Anytown,

which is currently owned by Mrs. Smith. The undeveloped land includes two lots zoned

as B-4 "General Business District".

The business hours will be from 6:00 p.m. Monday through Friday. The center will

be closed New Year's Day, July 4th, Thanksgiving, and Christmas.

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d. Revenues and Accounting

Sample: Revenues will be generated by providing reliable and quality child care

services to the Anytown area. Full accounting records will be maintained by ABC Child

Care. An accountant (name) will be used for the preparation of business financial

statements and taxes.

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e. Inventory and Supplies

Sample: Inventory will be limited to consumable office, cleaning and kitchen

supplies. Office and cleaning supplies will be replenished on as-needed basis. Kitchen

supplies, consisting of food items for meals and snacks, will be purchased weekly.

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f. Legal

Sample: The business will be in compliance regarding the rules and regulations of

the Texas Department of Protective and Regulatory Services, Structural Pest Control

Board and the Texas Department of Health. The owners will obtain the required

operating licenses issued by the Texas Department of Protective and Regulatory Services

(Day Care/Child Care Licensing and the Child Care Administrators License).

Contractual agreements and other legal services will be provided by the law offices of

(name).

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g. Current Proposal

Sample: As the need for child care services in the Anytown area grows, so will the

operation of ABC Child Care. Mrs. Smith and Mrs. Wood have a total of $90,000 to

invest in this project (land appraised at $50,000 and $40,000 in cash or cash equivalents).

Mrs. Smith and Mrs. Wood need additional financing for two business loans, totaling

$150,000.

* Please refer to Appendix 2 for details.

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Projected Business Start-up Costs

Description Amount

Construction of Facility (15 year loan) $100,000

Equipment (7 year loan) $ 30,000

Furnishings (7 year loan) $ 20,000

Total $150,000

Notes:

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IV. Market Analysis

Sample: The Anytown area is rapidly expanding through residential and commercial

development. ABC Child Care specifically targets the working population with children ages

six weeks to twelve years who live or work within a three-mile radius of the proposed center

location. Potential exists for services to parents working evening shifts or weekends at

commercial and industrial firms in the Anytown area.

(Include results from any research you have conducted in your respective marketplace.)

At the present time, there is one child care center that offers direct competition. Some

regional schools offer before and after school care, but Anytown school districts do not offer

such care, nor is it anticipated.

Comparative Competitor Analysis

Product/

Service

Quality Price Service Location Marketing

Program

Other

ABC Child

Care

5 5 4 5 5 5

DEF Day

Care

3 4 3 4 4 4

Note: Range 1-5 (5 being highest/best possible score.)

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Projected Business Start-up Costs

Description Amount

Equipment

Inventory

Supplies

Utility Deposits

Working Capital

Cash Reserves

Total $

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Comparative Competitor Analysis

Product/

Service

Quality Price Service Location Marketing

Program

Other

ABC

Child Care

DEF Day

Care

Note: Range 1-5 (5 being highest/best possible score.)

V. Marketing Strategy

Sample: ABC Child Care will be promoted in various local media. Clients have already

begun promotion by word of mouth. Response has been favorable. Formal advertising is

planned to begin three months before the center is scheduled to open.

Advertising

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Promotion

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Sales Strategy

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VI. Management Plan

Sample: Mrs. Smith will be responsible for the overall operation of ABC Child Care,

while Mrs. Wood will be responsible for the accounting/recordkeeping and administration of

the center. The selection and retention of employees, as well as the expenditure of funds will

be jointly shared.

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Employees (State positions and responsibilities)

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VII. Financial Analysis

Sample:

a. The financial projections are based on monthly revenues of $14,030 during the

first month of operation and are expected to increase to $17, 183 by the end of the first year of

operation. These projected revenues would give the corporation a gross profit of $155,000 a

before tax net income of $9,308, and positive cash flow of $17,029 during the first year.

b. Initial enrollment is expected to be 34, increasing to 44 by the end of the first year.

c. Detailed financial information is depicted in Appendices I through 8A.

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VIII. Other

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Fillable Printable Sample Business Plan

Fillable Printable Sample Business Plan