Fillable Printable Catering for Kids Business Plan
Fillable Printable Catering for Kids Business Plan
Catering for Kids Business Plan
Catering For Kids
Business Plan
Example
October 24, 2011
Catering for Kids Business Plan
Business Plan Example
i
Table of Contents
Executive Summary ............................................................................................................................. 1
1.2
Mission .............................................................................................................................................................................................. 2
1.3
Keys to Success ............................................................................................................................................................................... 2
1.4
Objectives ......................................................................................................................................................................................... 2
Assets and Infrastructure ................................................................................................................... 3
2.1
Legal Entity ....................................................................................................................................................................................... 3
2.2
Start-up Summary ............................................................................................................................................................................. 3
2.3
Locations and Facilities ..................................................................................................................................................................... 5
2.4
Milestones ......................................................................................................................................................................................... 5
Service Offering (Products) ................................................................................................................ 7
3.1
Product Description ........................................................................................................................................................................... 7
3.2
Alternative Providers ......................................................................................................................................................................... 7
3.4
Sourcing ............................................................................................................................................................................................ 7
3.5
Technology ....................................................................................................................................................................................... 8
3.6
Future Products ................................................................................................................................................................................ 8
Market and Customer Analysis ........................................................................................................... 9
4.1
Market Segmentation ........................................................................................................................................................................ 9
4.2
Target Market Segment Strategy .................................................................................................................................................... 10
4.2.1
Market Trends ....................................................................................................................................................................... 10
4.2.2
Market Growth ....................................................................................................................................................................... 10
4.3
Value Proposition ............................................................................................................................................................................ 11
4.4
Competitive Edge ............................................................................................................................................................................ 11
4.5
Marketing Strategy .......................................................................................................................................................................... 11
4.5.1
Distribution Strategy .............................................................................................................................................................. 11
4.5.2 Marketing Programs ..................................................................................................................................................................... 11
4.5.3 Pricing Strategy ............................................................................................................................................................................ 11
4.5.4 Promotion Strategy ...................................................................................................................................................................... 12
Partners and Competitors ................................................................................................................. 13
5.1
Competitors ..................................................................................................................................................................................... 13
5.2
Strategic Alliances .......................................................................................................................................................................... 14
Governance Summary ....................................................................................................................... 15
6.1
Organizational Structure ................................................................................................................................................................. 15
6.2
Management Team ......................................................................................................................................................................... 15
6.3
Management Team Gaps ............................................................................................................................................................... 15
Catering for Kids Business Plan
Business Plan Example
ii
6.4
Personnel Plan ................................................................................................................................................................................ 15
Financial Structure ............................................................................................................................ 17
7.1
Important Assumptions ................................................................................................................................................................... 17
7.2
Fundraising Strategy ....................................................................................................................................................................... 17
7.2.1
Fundraising Programs ........................................................................................................................................................... 17
7.2.2
Funding Forecast ................................................................................................................................................................... 18
7.3
Break-even Analysis ....................................................................................................................................................................... 19
7.4
Projected Surplus or Deficit ............................................................................................................................................................ 20
7.6
Projected Cash Flow ....................................................................................................................................................................... 22
7.7
Projected Balance Sheet ................................................................................................................................................................ 23
7.8
Standard Ratios .............................................................................................................................................................................. 24
Appendix ............................................................................................................................................ 27
Catering for Kids Business Plan
Business Plan Example
iii
Overview of Business Plan Example
The following business plan example, “Catering For Kids”
1
, has been edited and adapted from its original to serve as an illustration of a
functional and realistic business plan.
This example will:
Provide a template for business plan creation
Demonstrate how to apply a business model or idea to a business plan framework
Contain general information applicable to a variety of business types
Offer guidance with respect to appropriate business plan content, layout, design, organization, and structure (see “Tips”)
This example will not:
Capture the unique operating characteristics of various business types
Be directly transferrable to all business models
1
Source: http://www.bplans.com
Catering for Kids Business Plan
Business Plan Example
1
Executive Summary
Section Tips
This section should encompass
the most important points of the
entire business plan in no more
than two (2) pages. The following
information should be included:
Description of the
organization, its mission,
objectives, and keys to
success.
Brief introduction of executive
management structure.
Definition of the industry in
which the business operates.
Outlook on the potential and
future of the business.
This should be the last section of
the plan written.
EXECUTIVE SUMMARY
Bright Future Youth and Family Services is a private nonprofit organization that
serves more than 7,000 children, youth and families each year in Lane County,
Oregon. We provide a continuum of services ranging from prevention to
treatment for clients ranging in age from two to 24. Our agency also works
closely with, and helps shape, the major systems that impact the young people
and families in our community and state. You will find us involved in such
diverse areas as mental health, juvenile justice, positive youth development,
education, and work readiness.
The Chambers School and Career Center is one of ten tax-exempt nonprofit
programs of Bright Future Youth and Family Services. Our mission is to assist
at-risk youth in the Eugene/Springfield area in becoming productive citizens by
providing a learning and work environment where they feel challenged,
respected, and accountable as they strive to meet the demands of adulthood.
We have a staff of approximately 250 employees and also utilize several
volunteers each year who play a vital role in the organization.
After a successful first year of operating the culinary arts program, we are
looking to expand the program further. By developing the program into a full day
program of academics and culinary arts training, we can develop an
entrepreneurial curriculum that will allow our students to gain an insight into the
operation of a small business. Specifically, by launching a lunch box catering
business (called the Catering For Kids), we could offer our students the
opportunity to gain valuable work experience for which they can earn both
school credit and a stipend, acquire entrepreneurial business skills and achieve
a real sense of accomplishment.
However, major challenges face Catering For Kids in the future. These include
the need to:
1.
Fund the program, including possible expansion of the existing commercial kitchen or lease of a larger kitchen off-campus.
2.
Employ additional staff to teach the afternoon curriculum.
3.
Purchase the additional food inventory required to launch the catering business.
The Board of Directors, staff, and volunteers of Bright Future continue to work toward providing a quality experience in the most effective
and efficient manner possible with optimism for the future of this program.
Catering for Kids Business Plan
Business Plan Example
2
1.2 Mission
Catering For Kids is dedicated to providing at-risk youth with an opportunity to gain work experience and transferable skills by providing our
customers with healthy, homemade foods and excellent service at reasonable prices. Employees of Catering For Kids will be students who
are enrolled in the culinary arts program at the Chambers School and Career Center and are interested in gaining work experience in the
restaurant and food services industry. The experiences the students have while participating in this program will assist them in making the
transition from school to work, and will allow them to develop entrepreneurial skills that will be transferable to any job in the future.
1.3 Keys to Success
Cultivate an identity (brand) for the Catering For Kids business in the Eugene/Springfield community.
Expand our customer base into new areas within Eugene/Springfield.
Hire a year-round business manager for the catering business, thereby providing student employment twelve months of the year.
Expand the donor/corporate partner base and corporate contributions that add to the financial resources of Chambers School's
programs.
Provide students with entrepreneurial job skills that can open doors to future employment opportunities.
Acquire additional equipment to support future growth and offer greater flexibility, leading to expanded services offered by Catering For
Kids that will further the goal of providing valuable work opportunities for homeless and at-risk youth.
1.4 Objectives
Enroll approximately 25 Chambers School students for stipend and school credit based positions in the next school year.
Serve a sufficient number of clients to break even financially, covering pay for student employees, staff and all inventory expenses.
Move from serving internal clients of Bright Future to external clients, especially other nonprofit organizations.
Develop an entrepreneurial curriculum for the culinary arts program and other students of Chambers School.
Catering for Kids Business Plan
Business Plan Example
3
Assets & Infrastructure
Section Tips
This section should inform the
audience about the resources
and capital needed to run the
business. The following
information should be included:
Legal designation of the
organization.
Funding requirements for
start-up/operations.
Description of the location
and quality of facilities,
equipment, and other
materials needed to operate
the business.
ASSETS AND INFRASTRUCTURE
The Chambers School and Career Center is an accredited alternative school,
offering education and vocational training for out-of-school youth, ages 14 to
21. Our mission is to help prepare young adults to become productive citizens
by providing a work and learning environment where they feel challenged,
respected, and accountable as they strive to meet the demands of adulthood.
The program is funded by the Lane Workforce Partnership, Oregon Youth
Conservation Corps, Department of Human Resources, and the local school
districts.
Services:
Comprehensive career and basic skills assessment.
Basic skills instruction (reading, writing, and math).
Credit recovery toward a high school diploma.
General Education Development (GED) instruction.
Basic computer skills instruction.
Pre-Employment skills training and job search assistance and placement.
Work-based learning opportunities.
Access to community resources.
Assistance with transportation, job search clothing, child care, and GED
testing fees.
Independent Living Skills Program for youth in foster care.
Eligibility: Academic Program, youth ages 14 to 21; Lane-Metro Youth Corps, youth ages 14 to 24; and Bright Future Inc., youth ages 16 to
20.
Staff: The staff are experienced employment and training professionals. Classroom instructors are certified teachers with experience
working with youth from various backgrounds, needs and abilities.
2.1 Legal Entity
Bright Future Youth and Family Services is a 501(c)3 tax-exempt not-for-profit organization that strives to uphold the following values:
Providing quality services to all of our clients, regardless of age, sex, race, color, religion, national origin, sexual orientation, mental or
physical disabilities or ability to pay for services.
Showing sensitivity and caring.
Being accountable and responsive.
Pursuing professional excellence.
Offering a fulfilling work experience and professional development for its employees.
2.2 Start-up Summary
Our start-up costs primarily cover inventory costs, marketing materials, and the services of a business consultant from the University of
Oregon. The assumptions are shown in the following tables and chart. We will use existing assets in order to keep start-up expenses and
need for capital assets down in the early stages of operation.
Catering for Kids Business Plan
Business Plan Example
4
Start-up Requirements
Start-up Expenses
Dept. of Health Fees $75
Brochures $655
Consultants $2,000
Lease (Commercial kitchen) $11,076
Expensed Equipment $100
Software $645
Total Start-up Expenses $14,551
Start-up Assets
Cash Required $15,449
Start-up Inventory $0
Other Current Assets $0
Long-term Assets $0
Total Assets $15,449
Total Requirements $30,000
Start-up Funding
Start-up Expenses to Fund $14,551
Start-up Assets to Fund $15,449
Total Funding Required $30,000
Assets
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $15,449
Additional Cash Raised $0
Cash Balance on Starting Date $15,449
Total Assets $15,449
Liabilities and Capital
Catering for Kids Business Plan
Business Plan Example
5
Start-up Funding
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Grantor 1 $30,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $30,000
Loss at Start-up (Start-up Expenses) ($14,551)
Total Capital $15,449
Total Capital and Liabilities $15,449
Total Funding $30,000
2.3 Locations and Facilities
Catering For Kids will be located inside the Chambers School and Career Center at 1390 Keasey Boulevard in Eugene, Oregon. The
school facility includes a commercial kitchen that is licensed by the Oregon Department of Human Services to serve the public. Currently,
the kitchen is used by the culinary arts program to prepare and serve breakfast and lunch for students during each school year.
2.4 Milestones
The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone
schedule indicates our emphasis on planning for implementation.
What the table doesn't show is the commitment behind it. Our business plan includes complete provisions for plan-vs.-actual analysis, and
we will be holding follow-up meetings every month to discuss the variance and course corrections.
Catering for Kids Business Plan
Business Plan Example
6
Milestones
Milestone Start Date End Date Budget Manager Department
Business plan 7/1/2002 9/30/2002 $4,500 Saffron Mullay Consultant
Commercial
kitchen
certification
8/1/2002 9/1/2002 $75 Christy Smith Director
Overhaul
culinary arts
schedule
8/1/2002 9/1/2002 $0 Monica Kraft Culinary Arts
Hire part-time
business
manager
8/1/2002 9/1/2002 $12,000 Christy Smith Director
Buy food
supplies
8/1/2002 9/1/2002 $2,000 Monica Kraft Culinary Arts
Buy equipment 10/1/2002 10/15/2002 $100 Monica Kraft Culinary Arts
Create
entrepreneurial
curriculum
10/1/2002 10/31/2002 $0 Christy Smith Director
Printing of
marketing
materials
10/1/2002 10/31/2002 $655 Christy Smith Director
Totals $19,330
Catering for Kids Business Plan
Business Plan Example
7
Service Offering Section
Tips
This section should describe the
product(s) the business plans to
offer in detail. The following
should be addressed:
Functional purpose and range
of the product(s) offered.
Product complements and/or
alternatives.
Supply chain for the
product(s) (how the business
intends to source input
materials).
Potential for future product
development or
advancement.
SERVICE OFFERING (PRODUCTS)
3.1 Product Description
Corporate customers demand that food and presentation quality be
consistently high, which is why Catering For Kids will strive to maintain the best
quality possible. Our ingredients include high quality products and many goods
are baked fresh daily. Each boxed lunch is packed with the utmost care in
environmentally responsible packaging.
Food Product Descriptions
Boxed lunches: a sandwich or salad with dressing packet, deli salad (i.e. pasta
salad or cottage cheese, cinnamon and fresh fruit), fresh seasonal fruit, chips
and a cookie. Sandwich or salad options will include:
Roast beef and havarti dill sandwich;
Avocado, smoked turkey, lettuce and tomato sandwich;
Chicken caesar salad sandwich;
Chicken salad with red grapes croissant sandwich;
Garden hummus and provolone sandwich;
Hawaiian sunrise with turkey ham;
Pear, walnut and goat cheese salad.
Buffet style lunches:
Party platters of meats, cheeses, breads, fruit, condiments, chips and
dessert;
Sandwich wrap platters with several deli salad options, fruit, chips and
dessert;
Baked potato bar with toppings, macaroni salad, fruit and dessert;
Lasagna bar (including several types) with french bread, salad and fruit and desert;
Taco salad bar with fresh toppings, taco shells and fresh salsas.
Both styles of lunch catering will include vegetarian, low-fat, dairy-free and allergy-free options and we plan to modify individual meals at
our customer's request. Our desserts include freshly baked cookies and dessert bars. Chips will be 1-1.5oz. store-bought packages with a
variety of popular flavors available. Each lunchbox will include one package each of mayonnaise, dijonaise deli mustard, a plastic fork, our
trademark blue straw and thank you card, a napkin and a Euphoria chocolate. Salads will come with the customer's choice of dressings,
packaged on the side. We will offer one variety of dressing that is homemade in our kitchen; others will be store-bought individual packets.
Beverages will be available for purchase and will include a variety of fruit juices, sparkling water and soda. Both buffet and boxed style
lunches must be ordered three days in advance so that our staff has adequate time to prepare the meal. A minimum order of 10 is required
for all buffet style lunches. There will be no minimum for boxed lunch orders.
3.2 Alternative Providers
A number of other caterers offer boxed lunches for business clients. However, none of these businesses specialize in serving the nonprofit
sector, nor are they themselves a nonprofit that benefits the local community. Catering For Kids will specialize in developing excellent
relationships with its nonprofit clientele. We believe that this unique position, combined with competitively priced, fresh, high-quality meals
will set Catering For Kids apart as the premier caterer for the Lane County nonprofit sector.
3.4 Sourcing
Food products for meal preparation will be purchased by the Catering For Kids marketing manager at local grocery wholesalers, either
Costco or United Grocers, using a business account. Staff to prepare the food will be current students of the Chambers School's
Culinary Arts Program. These students will receive a stipend for their work as well as school credit. Food preparation will be supervised by
