Fillable Printable SWOT analysis template New
Fillable Printable SWOT analysis template New
SWOT analysis template New
SWOT analysis
template
Describe what you are
assessing here:
Internal
Strengths
Examples of strengths might include (replace
these with yours):
The advantages of your product or
service
Your unique selling points (USP)
The resources available to you -
including equipment, people and
finances
Your market reach and market share
The number and variety of sales
channels you have
Your brand strength
Qualifications, accreditation,
certification
Your location
Your networks - including trade bodies
you are a member of
Anything innovative about your
product, service or operation
Weaknesses
Examples of weaknesses might include
(replace these with yours):
The disadvantages of your product or
service
A lack of resources - equipment,
people, finances
Cashflow difficulties
Poor reputation or brand identity
Lack of differentiation from
competitors
Poor management structures
Low morale
An under-developed business plan
with no clear goals or objectives
Your location
Over-reliance on a single customer
Internal
External
Opportunities
Examples of opportunities might include
(replace these with yours):
Technological developments
New markets opening up
Favourable trends in your market
Product or business development
Competitors are looking vulnerable
Social/political developments offer
marketing opportunities
New funding available
Partnerships/joint ventures
Staff training and development
Threats
Examples of threats might include (replace
these with yours):
A fall in demand
The economy - eg, interest rate
changes
Political changes
New legislation
Loss of contracts or partners
Loss of important staff
Financial backer withdraws
Competitors selling new/innovative
products or services
Developments in IT/technology
leaves your equipment looking old-
fashioned
Your premises are
deteriorating/equipment coming to
the end of its life
External
