Fillable Printable Sample Press Release Template

Sample Press Release Template

Press Release Template

Your logo

PRESS RELEASE For Immediate Release OR Embargoed Until: (date)

Issued: (date)

Real Life Contact: Real Life Contact Name(s)

Virtual Contact: Avatar Contact Name(s)

SKYPE Contact: SKYPE Contact(s)

e-Mail Contact: e-Mail Contact(s)

TITLE (make it brief and attention-grabbing)

The first sentence should be a summary of the story. Get your key points across to catch the

journalist’s attention or they may not read further. Answer all the important questions like

who, what, where, when, why & how. Write as if you are speaking to the publications

readers – check out your target publication for an appropriate style.

Expand on the details in the second paragraph. Remember the journalist will want to know

what is unique or new about your story and why it will appeal to their readers. Then, back

up your claims with facts and statistics in the following paragraphs.

Go on to illustrate your story with quotes, “A quote, written in italics, from a key person,

helps bring a story to life”. As well as quotes, you could use bullet points to highlight points

about your story:

New

Unique

Special

Timely

Finish off with details such as dates, times, how to order or contact you – these only needs

to be brief, and should be the details you’d like to see in print. Fuller details can go in ‘notes

to editors’, below. Repeat the contact details for ease of contact.

Real Life Contact: Real Life Contact Name(s)

Virtual Contact: Avatar Contact Name(s)

SKYPE Contact: SKYPE Contact(s)

e-Mail Contact: e-Mail Contact(s)

##Ends##

Notes to editors

1. Tell the editor who to contact for more - include mobile, landline and email if possible.

2. Also include short background information on your company, when it was launched,

achievements, etc.

3. Include, company name, fax number, email and website.

4. Include opening hours, prices, venues and dates as appropriate to your story.

5. You should also state whether you have photos available.

Tip:

It’s simple to add a photo or illustration to catch the journalists’ eye and bring the press

release to life. If you’re emailing it, just make sure you use a low res image, so the file isn’t

too large