Fillable Printable Sponsorship Proposal of Concerts in the Village
Fillable Printable Sponsorship Proposal of Concerts in the Village
Sponsorship Proposal of Concerts in the Village
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Sponsorship Proposal
2013 Concerts in the Village
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The Mattie Kelly Arts Foundation (MKAF), a 501-c-3 not-for-profit charitable arts organization, was
founded in 1995 on the cultural, educational and spiritual beliefs of the late Destin Matriarch, Mattie Kelly.
MKAF's mission is to be the leading art advocate supporting cultural arts and student educational outreach
serving Okaloosa and Walton counties in Northwest Florida. For 18 years, MKAF has presented and
created cultural programs to bring art enrichment, education and entertainment for the literary, performing
and visual arts to adult and children audiences.
For over 18 seasons, MKAF has presented a series of outdoor concerts suitable for families of all ages.
Recognized as one of Northwest Florida’s most popular family concert series, the popular annual event
has grown to 10-weeks and is listed as one of the top ten things to do in Northwest Florida by Florida
Travel & Tourism Guide.
MKAF has invested over 100% increase in the entertainment and stage production budget to raise the
caliber of local and regional touring artist in its new cultural venue. MKAF's concert marketing budget
and generous media sponsors provide over $40,000 in promotional advertising. Attendance during the 10-
week concert series is expected to attract record numbers between 10,000 to 15,000 people, representing
four generations of residents and visitors.
2013
C
ONCERT
P
ERFORMANCE
S
CHEDULE
May 2 – Fountain City Players June 6 – The Mike Veal Band
Motown, R&B, Pop, Reggae, Jazz Stump the Band from over 200 artists
May 9 – Michael Stacey Band June 13 – Craig Woolard Band
Modern Country Carolina Beach Music
May 16 – Ron Adams “Reflections” June 20 - Heritage
A Historical Journey of American Music Hawaiian, Pop & Reggae
May 23 – China Grove June 27 – Alter Eagles
A Tribute to The Doobie Brothers A Tribute to The Eagles
May 30 – Déjà vu July 3 – David Seering
Classic/Modern Rock, 70’s-90’s Dance Music An American Patriotic Tribute
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The Concerts in the Village features some unique amenities for individuals and families of all ages for an
enjoyable cultural experience. The
Picnic Supper Club
is a benefit to sponsors and available to MKAF
members to purchase season tables. Picnic Supper Club members receive a banquet table and chairs,
which is a popular way to host family, friends and business clients in a cultural atmosphere. Local featured
restaurants alternate weekly, preparing fresh on-site their favorite cuisines that remain affordable, including
a kid’s menu. Concert fans are welcome to bring their own picnic and wine or beverage of choice. Bottled
water and soft drinks are available to purchase onsite with proceeds to benefit MKAF's cultural and
education mission. Admission is $8 per adult and children under 12 and MKAF members are free.
M
ARKET
I
NFORMATION
MKAF recently conducted a market research survey from its members, sponsors, patron attendees, local
chamber memberships and Halifax Media subscribers. The objective was to assess community awareness
and understanding of the MKAF's mission and to garner valuable input on desired cultural activities and
programming. The following results were revealed from the market survey conducted by Majority
Opinion Research.
SURVEY CONCLUSIONS & CONCERT TARGET AUDIENCE
83% of the surveyed community is aware of Mattie Kelly Arts Foundation
Concerts in the Village has the highest level of awareness of all MKAF programs (78%) with
Festival of the Arts a close second (68%). These are also the most attended MKAF events and
have the highest conversion of awareness to attendance.
Of the surveyed, 40% earned over $100,000 household income, 15% earned between $75,000 and
$99,999, 17% earned $50,000 to $74,999, 12% less than $49,999 and 16% did not respond
40% male and 60% female survey responders ranged in age of 25 to 75 with an 57% between 35
and 64 years of age.
Eight in ten community members surveyed (79%) travel to other cities for arts and cultural events
(Broadway plays, musicals, concerts and festivals top the list of favorites). This indicates a strong
demand for the community to offer a vibrant arts and culture scene.
The community is most interested in theater, comedy and music performances with 42% surveyed
would like to attend concert and music festivals followed by plays, ballet and theater.
Community Awareness of
MKAF Programs
Concerts in the Park
Festival of the Arts
Tour of Homes
Sounds of the Season
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This is an exciting year for MKAF and the Concerts in the Village series. MKAF is embarking on a new
cultural journey, developing the Mattie Kelly Cultural Arts Village, a 52-acre parcel of land donated by the
late Mattie Kelly. In 2012, the Dugas Family Foundation generously awarded a $1,000,000 capital
improvement grant to build a permanent home for MKAF's two signature events, Concerts in the Village and
Festival of the Arts and a variety of other artistic performances.
The new project area comprises approximately 6.76 acres of green space, which will now accommodate
audiences of up to 5,000 people, 79,547 square feet of which is dedicated to provide highly-flexible space
for seating, artist and vendor tents and accessibility to lease to outside users.
The new stage will feature a 1,600 square foot stage and 4,860 square-foot covered pavilion with ramp
access. Additional capital improvements feature a commanding 20-foot metal sculpture entranceway, 1,924
square foot bathroom building with 360 square feet of general storage and additional 168 on-site grass
parking spaces combined with 309 shared parking spaces from adjacent property owners. The total Mattie
Kelly Cultural Arts Village encompasses 44.94 acres of pristine forest and wetlands in the heart of Destin,
serving the residents and visitors of Northwest Florida.
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S
PONSORSHIP
O
PPORTUNITIES
Thank you for your consideration to support the Concerts in the Village. The 10-week concert series will
begin May 2 and continue every Thursday through June 27 (at 7:00 PM) with a special concert finale on
Wednesday, July 3 for An American Patriotic Tribute. As a sponsor, your organization has the
opportunity to not only be a part of this community tradition, but to reach an extensive and receptive
audience.
Benefits of Sponsorship
Reach an audience between 10,000 to 15,000 with wide demographic of consumers
Demonstrate community leadership and charitable giving
Support existing Foundation cultural and educational programs
Connect with and engage consumers
S
PONSORSHIP
L
EVELS &
B
ENEFITS
Level 1 - Diamond Sponsor (Contribution of $10,000) – Industry Exclusive
Company logo on rack card and promotional poster
Company logo featured on digital video screen
Company logo/hyper link on MKAF website
Company logo/hyper link on MKAF weekly email blast distributed to 2,000+ patrons
Stage mention as Diamond Sponsor to 10,000 to 15,000 concert fans
Picnic Supper Club - 1 VIP Table & Season Pass for 8 guests for 10 concerts
Level 2 – Sapphire Sponsor (Contribution of $5,000) – Industry Exclusive
Company logo on rack card and promotional poster
Company logo featured on digital video screen
Company logo/hyper link on MKAF website
Company logo/hyperlink on MKAF weekly email blast distributed to 2,000+ patrons
Picnic Supper Club - 1 VIP Table & Season Pass for 8 guests for 10 concerts
Level 3 – Emerald Sponsor (Contribution of $3,000)
Company logo on rack card and promotional poster
Company logo featured on digital video screen
Company logo/hyperlink on MKAF website and website links
Company logo on MKAF weekly email blast distributed to 2,000+ patrons
Picnic Supper Club – 1 VIP Table & Season Pass for 6 guests for 10 concerts
Level 4 – Platinum Sponsor (Contribution of $1,500)
Business listing (no logo) on rack card and promotional poster
Business listing (no logo) on digital video screen
Business listing on MKAF website
Picnic Supper Club – 1 VIP Table & Season Pass for 6 guests for 10 concerts
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E
XECUTIVE
C
OMMITTEE
Glenn Cooper Beverly Wilson Alan Wood Allison Tringas
Chairman of the Board Vice Chairman Treasurer Secretary
Matthew Dahlman Janna Morrison Eric Navarre
Education Chair Special Events Chair Membership Chair
B
OARD OF
D
IRECTORS
Stacy Barrett Lynn Dugas Jackie Ely
Rebecca Job Jennifer Lovell Patrick May
Jerome P. Miller Jeffrey Rink Paul Schreiner
Nancy Smith Dr. Alexis Tibbetts Ashley Watkins
Kathy Whidden
F
OUNDATION
S
TAFF
Marcia Hull Deb Nissley
Executive Director Director of Operations
