Fillable Printable Anchor Welcome Message Guidelines
Fillable Printable Anchor Welcome Message Guidelines
Anchor Welcome Message Guidelines
Welcome Message Guidelines
Your Welcome Message is your first-online-impression to your customers. It is an opportunity to
proactively open up a new channel of communication that is convenient and cost-effective. For
this reason we have put together guidelines to make your Welcome Message a positive
experience for your customers, while also staying in compliance with federal and state
regulations.
Welcome Message Objective
1) To introduce your customers to email communication and the benefits of receiving email from
your company.
2) To openly state what kind of information you want to send them via email (receive special offers,
newsletters, information, discounts, etc.)
3) To let your customers know you respect their online privacy and offer them an opportunity to opt
out from receiving future email from your company/organization.
4) To verify the deliverability of each email address.
Message Requirements
1) A from: line in the email message that clearly states your company/organization name.
2) A subject: line that is relevant to the subject matter of the message. You want to grab your
customers attention, but in a way that is not misleading or deceptive.
3) A clear statement as to how to opt-out from receiving future email. Anchor will host an
unsubscribe link that will appear at the bottom of your message and will allow your customers an
easy method of opting-out from future email communication.
4) Your company/organizations postal address must appear at the bottom of the message.
Recommended
1) An introductory statement that clearly expresses why you are contacting the customer (see
sample message below).
2) State a clear benefit that motivates the recipient to continue receiving your emails. Customers are
more likely to welcome a message that seems relevant and offers value.
3) Keep the message brief. If you need to go into more detail on something, you can offer a link to
your website or special offers page.
4) A statement that expresses that you do not share their information with other
companies/organizations. This will maintain a sense of integrity between you and your customers.
Message Format
Plain text is the most widely supported form of email. We recommend using a plain text format,
because it guarantees that your Welcome Message will be readable to all of your recipients. You
may also choose to send your message in HTML format. If HTML format is your preference, please
also provide a plain text version of the message as well. The HTML and plain text messages will be
sent as one combined “multipart” message. When a recipients email client receives a multipart
message, it accepts the HTML version if it can render HTML, otherwise it presents the plain text
version.
Below is a sample Welcome Message. Feel free to use the sample message as a guideline to create
a message of your own, and we encourage you to personalize the message so that it is congruent
with your company/organizations principles and is geared toward your targeted customers. Please
keep in mind that the final message you submit will be reviewed by Anchor and is subject to be
returned to you for revision if it does not meet our requirements and/or comply with federal and state
regulations.
If you have any questions, please feel free to contact:
Anchor Contact Name
Position
Phone
contact@emailaddress.com
Email Append
Sample Opt-Out Letter
Dear Valued Customer,
Thank you for taking the time to open and read this email. We value your time and
respect your online privacy. Therefore, we would like to request your permission to allow
Company Name to communicate with you by email. We treat our customer's e-mail
addresses with the strictest privacy and never rent or sell e-mail addresses.
We hope you will take advantage of this solicitation to receive special offers from
Company Name. If you'd like to continue receiving our special offers exclusive to
Company Name members, simply do nothing. Soon we’ll send you information that we
know you’ll find interesting. However, if you prefer not to receive email from Company
Name, please click here
Thank you for your time. We hope you’ll visit us soon at the nearest Company Name
store, or go online now at www.companyname.com
to learn more.
Sincerely,
Company Name – Customer Service
Full Postal Address (A PO Box or Mail Drop will NOT suffice)
(The physical address must be a place where a consumer can physically find
you and/or your employees)
