Fillable Printable Detailed Business Plan Form

Detailed Business Plan Form

Business Plan Form

The purpose of your business plan is to outline how you

intend your business to succeed. This will involve looking in

detail at the current business and market place and identifying

how you believe the business can be improved.

A good business plan will evolve over time and needs to be reviewed on a regular basis.

At Robinsons we believe that the relationship with your Business Development Manager

will assist you in developing your plan. At the end of each year a full review will be held to

discuss your current business plan against business performance. This is also the time and

opportunity to amend the plan for the next year.

This document will take you through the basic processes of business planning and will be

used for discussion at an interview or investment proposal. If you are successful with your

application then the plan will be held by you and your Business Development Manager as

a live working document. Robinsons would recommend that you also seek independent,

professional guidance and advice before taking on any business venture.

The Company can provide you with certain information, however, you will need to complete

your own research specic to the pub you are interested in.

 l A business plan can help you Consider all aspects of the business

 l Decide the best course of action to take things forward

 l Have a clear understanding of the pub and how you can make it work

 l This will evolve over time and you need to be constantly mindful of changes in market

focus and how they will affect your business.

Please note that the Business Development Manager will appoint someone to a pub not only

on the experience of an applicant, but also on the strength and relevance of the business plan.

Both you and the Business Development Manager need to sign at the end as an acceptance

of this business plan and acknowledge that the pub will be operated in accordance with this

plan. The plan will then form part of your tenancy agreement.

Business Plan Form

Your Details

Pub Name

Pub Address

Applicants Name

Partners Name

Company Name (If Applicable)

Your Business

What experience do you have?

What experience does your partner have?

Experience of other key members of your team

Business Plan Form

Your Business (cont)

Detail trade qualications you have

Relevant skills, experience and knowledge

Who will be running the business?

Your Business (cont)

What appeals to you about running a pub?

Accountant Details

Business Plan Form

The Site

Provide a description of the pub (More Information?)

Provide a description of the pub, its facilities and trading history. Also talk about the

immediate area surrounding the pub, focusing on possible sources of customers.

• Are any areas suitable for alternative use or redevelopment?

• Describe the existing building - shape, facilities & condition

• Include the exterior and outside areas

• What is the immediate area like? Residential, businesses, shops, roads, etc.

Demographics

Sort of people who live, work, or visit the area (More Information?)

Describe what sort of people live, work, or visit the area. Mention things such as age,

occupation, wealth, housing, etc. This is your chance to show that the people that you

intend to attract are around.

• Have you driven or walked around the area and talked to future customers, competitors and

local businesses?

• The people who live nearby - how wealthy or poor are they? Are they old or young? Do they

have families - old or young? What sort of houses do they live in? What condition is the

housing in? How many people own a car? What do they do as jobs - work in an ofce, have a

skilled trade, manual workers, unemployed? Do students live in the area?

• Who comes into the area WHY AND WHEN? Shoppers during the day? Ofce workers?

Young people at night?

• Think about which people will be your ‘target market’

Business Plan Form

Local Market

Display an understanding of the local area (More Information?)

Show an understanding of where people drink, eat and also take part in other leisure activities

(cinemas, retail parks). Talk specically about the competition and why people chose to go

to these places. If there is a “circuit” describe it - both for day and night trade. Attach any

relevant maps to the Business Plan.

• Have you visited and talked to local competitors?

• Where are these venues in relation to your pub? Could/does it t into the circuit?

• How successful is the competition? Why are they successful - what do they offer customers?

Describe the major competitors.

• Is there anything missing from the circuit that people might look for?

• Describe what your pub will be famous for.

• What is currently resisting the growth of the business ie- Things out of your control.

Trading Style / Format

Business Plan Form

Describe the offer you intend to make (More Information?)

Describe what you intend to offer in order to attract custom. Make specic mention of drink,

food, music, entertainment, promotions, games, etc. Show reasons why the people that you

want to attract would want to come to your pub. What is the unique selling point of the pub?

Also how you intend to market the offer.

General

• What sort of pub is it going to be? How will it differ during the course of the day?

• Describe the current trading operation and consider whether you aspire to change the

trading style.

• What is currently restricting the growth of the business? – ie Things you can’t control /change.

Drink

• Is business going to be driven by cask ales, keg ales, standard draught lagers, premium

draught lagers, bottled beers, spirits, wine?

• What will make your wet offer stand out from your competitors?

Food

• What sort of food is going to be on offer? How big will the menu be? What will the price of the

meals be? How will the food offer change during the day? Give some sample menu items.

• What will make your food offer stand out from your competitors?

• Attach any draft menus

Music

• How will music be provided? What sort of music? How will it change throughout the day?

Business Plan Form

Trading Style / Format (cont)

The Market

SWOT Analysis

Business strengths

These must be both protected and promoted.

Business weaknesses

Identify all the business issues that need addressing.

Business opportunities

Highlight the areas of greatest opportunity to help reduce weaknesses.

Business Plan Form